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Consumer profiles: Customize your member engagement strategy


Duration: 6 min. read


Population Health, Technology & Innovation, Management & Operations

Personalization can help engage your members to improve their health outcomes, meet their rising expectations, and inspire loyalty. Meet 3 common types of lab consumers—frequent testers, parents, and busy professionals—to understand how to tailor communications and services to their unique needs and preferences.

Page Published: October 15, 2021
Page Updated: 23-Sep-2021